MANPACKS TRANSFORMS GIFT SHOPPING FOR MEN

***For Immediate Release***

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MANPACKS TRANSFORMS GIFT SHOPPING FOR MEN

San Francisco, CA - November 5, 2012 – Often referred to as the “Netflix for underwear,” Manpacks.com is a lifestyle subscription-based service for men who are too busy to worry about shopping for basics like underwear, socks, shirts, shaving supplies, toiletries, and condoms. The online service has attracted thousands of satisfied subscribers by enhancing men’s lives with name-brand products automatically delivered every three months. Manpacks are completely customizable and consumers have the ability to modify, rush or delay shipment at anytime.

With nearly 20% of Manpacks’ customers comprised of women shopping for their boyfriends and husbands, this holiday season Manpacks is making it even easier to find gifts for difficult-to-shop-for men with its new Giftpacks service.

“Giftpacks are built around 10 unique customer lifestyle profiles,” explains Manpacks co-founder Ken Johnson. “Shoppers ‘Choose Their Man’ from our profiles – including characters like The Playboy, The High-Roller and The CEO – and they are automatically matched to our top-quality underwear, socks, and toiletries based on customer buying data. Giftpacks make it easy and fun to shop for the men on holiday shopping lists.” Free shipping and a bonus $20 gift card complete the simple, online shopping experience.

Giftpacks contain products from Manpacks’ carefully curated collection of hand-picked and tested goods. Manpacks recommends top men’s products to their community, including items from such notable brands as Calvin Klein, American Apparel, BR4SS, ExOfficio, Hanes, Gold Toe, Grooming Lounge, Raw Materials, and Sir Richards condoms. Everything is backed by a No Bullsh*t return policy and free return shipping.

Here is detailed information for the 10 exciting Giftpacks:

The Playboy:

*Suave, sophisticated, and always a hit with the ladies, he stays comfortable, well-groomed, (and well protected) daytime, nighttime, or early in the morning.

*Giftpack includes CK Micro Modal Trunk, Grooming Lounge Best Shave Ever Shave Kit, and Sir Richard Condom Collection.

*Original Value $85, via Giftpack $64 (save $21) + $20 Manpacks subscription credit.

The High Roller:

*Cool and confident, The High Roller loves the limelight and dresses to match with lots of flash and a cool poker face.

*Giftpack includes Grooming Lounge Best Shave Ever Shave Kit, 2 x BR4SS Boxer Briefs, American Apparel Tri-Blend Tee, and 2 x American Apparel Socks.

*Original Value $129, via Giftpack $80 (save $67) + $20 Manpacks subscription credit.

The CEO:

*From boardroom to power lunch, this guy enjoys the finer things while looking sharp and well put together.

*Giftpack includes 3 x Gold Toe Windsor Black Socks, Calvin Klein Micro Modal Trunk, and The Decent Man’s Shoe Shine Wipes.

*Original Value $103, via Giftpack $75 (save $28) + $20 Manpacks subscription credit.

The Gym Rat:

*Most often found at the squat rack, spin class, pounding the pavement, or on the field, the Gym Rat needs performance gear that keeps him cool and comfortable.

*Giftpack includes 2 x JoxSox Cushioned Ankle-Cut Athletic Socks, Saxx Pro Elite Boxers, and Raw Materials Sport Fix Soap.

*Original Value $84, via Giftpack $59 (save $25) + $20 Manpacks subscription credit.

The Man in Uniform:

*Creature comforts and protection from the elements make a huge difference to The Man in Uniform. The best socks, comfortable underwear, and sun protection keep him happy.

*Giftpack includes 2 x Fox River Military Socks, 2 x ExOfficio Give-n-Go Boxer Briefs, and Chapfix SPF Lip Balm for Men.

*Original Value $99, via Giftpack $69 (save $30) + $20 Manpacks subscription credit.

The Smooth Operator:

*The Smooth Operator is always looking for the best so give him our tested shaving products for a stubble-free, irritation-free shave and get closer.

*Giftpack includes Grooming Lounge Beard Destroyer Shaving Cream, Grooming Lounge Best For Last Aftershave Balm, and Gillete Power Glide Razor.

*Original Value $71, via Giftpack $49 (save $22) + $20 Manpacks subscription credit.

Mr. Natural:

*He cares about the environment and the products he uses have to be eco-friendly and organic. Our organic goods will have Mr. Natural tickled green.

*Giftpack includes PACT Organic Cotton Boxer Brief, 2 x PACT Organic Cotton Socks, and Raw Materials Skin Grit.

*Original Value $87, via Giftpack $59 (save $28) + $20 Manpacks subscription credit.

The Traveler:

*Whether business road warrior or vacationing backpacker, The Traveler needs gear that’s easy to carry, convenient, and smart, to make the road feel like home.

*Giftpack includes 2 x ExOfficio Give-n-Go Boxer Briefs, Grooming Lounge Best Shave Ever Travel Shaving Kit, A Decent Man Shoe Shine Wipes, and A Decent Man Deodorant Wipes.

*Original Value $105, via Giftpack $79 (save $26) + $20 Manpacks subscription credit.

The Classic:

*No fuss, no muss. The Classic man is all about staying clean with socks and underwear served straight up.

*Giftpack includes 3 x Hanes Comfort Soft Boxer Briefs, and 3 x Hanes Cushion Crew Socks.

*Original Value $31, via Giftpack $20 (save $11) + $10 Manpacks subscription credit.

The Momma’s Boy:

*The Momma’s Boy always wears clean socks and underwear and brushes his teeth because you never know what might happen today.

*Giftpack includes Nimbus Microfine Toothbrush, Chapfix Lip Balm for Men, Champion Performance Stretch Boxer Brief, and 2 x Hanes Cushion Crew Sock.

*Original Value $43, via Giftpack $20 (save $23) + $20 Manpacks subscription credit.

Manpacks built its business by making it easier for men to buy basics for themselves automatically. Now Giftpacks applies the same innovation and automation to gift shopping. For men, it’s never been easier to shop for the basics, and now it’s easier than ever to shop for men this holiday season with Manpacks’ Giftpacks.

About Manpacks

Manpacks delivers manly basics like underwear, socks, t-shirts, shaving gear, toiletries, and condoms on a schedule so men never run out of their stuff. Simple. Convenient. Some men even admit it makes shopping fun. For more information, please visit: www.manpacks.com

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