G-SHOCK RELEASES ITS SECOND INSTALLMENT OF MILITARY INSPIRED SOLAR POWERED TIMEPIECES

MEDIA INQUIRIES FOR CASIO:
Sarah Bronilla / Courtney-Brooke Johnson
exposure Communications LLC
(212) 226-2530
sarahb@exposure.net
courtney-brooke.johnson@exposure.net

 E. Garcia / S. Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

G-SHOCK RELEASES ITS SECOND INSTALLMENT OF MILITARY
INSPIRED SOLAR POWERED TIMEPIECES

Two of G-Shock’s Signature Styles now available in matte Navy

 

DOVER, NJ, November 5, 2012 – Casio America, Inc. announces the second installment of military inspired watches. The popular Solar Military collection has expanded with the introduction of 2 new styles offered in navy blue. The two new colorways encapsulate G-Shock’s brand ethos of rugged and tough technology.

The Military Navy series features shock and 200M water resistance, tough solar power, full auto EL or LED, world time (48 cities + UTC), four daily alarms + one snooze, 1/100th second stopwatch, countdown time, 12/24hr formats and mute function. In addition, the GR7900NV-2 model includes tide and moon graphs.

“We are thrilled to continue the expansion of the Military series,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc., “everything the military represents is synonymous with our brand identity.”

The GR7900NV-2 will retail for $120 while and the GR8900NV-8 will retail for $140 and will be available this December 2012 at select Macy’s and Bloomingdales stores, fashion boutiques, key jewelry stores, and www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com

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GR8900NV-8

GR7900NV-2