READY TO WEAR: DESIGN BY HÜMANS JOINS AGENCY ROSTER

READY TO WEAR: DESIGN BY HÜMANS JOINS AGENCY ROSTER 

BLAZE Chosen to Represent Online T-Shirt Design Community

LOS ANGELES – (Oct. 17, 2012) –Design By Hümansan online community dedicated to buying, designing and celebrating the art of graphic t-shirts, selected BLAZE as its agency of record. The agency’s goals for brand promotion and market expansion include a specialized media relations campaign, as well as an integrated blogger strategy for the website and its products.

“BLAZE has a proven track record of successful campaigns with innovative brand concepts,” said Design by Hümans Managing Partner Jeff Sierra. “We believe BLAZE supports our business objectives and our efforts to reach new fans.”

BLAZE will manage a highly focused media relations campaign, positioning Design By Hümans as the primary source for t-shirt designs and graphic tees, and drive potential leads through viral communications focusing on the strength and uniqueness of the brand. BLAZE’s team brings extensive experience with unique, innovative brands.

“We’re impressed with Design By Hümans’ creative enterprise and its dedicated community,” said Matt Kovacs, EVP/GM of BLAZE. “We’re confident we can increase a broader market share as it continues to grow in size and scope.”

About Design By Hümans

Design By Hümans promotes unique, creative and trendy t-shirt designs; its online community is dedicated to buying, designing and celebrating the art of graphic t-shirts. Each day there is a new designed shirt, selected from hundreds of creative submissions. At Design by Hümans, we support and inspire humans to create the best T-shirt for fellow humans. Our give back contests support communities and relief efforts worldwide. We have many contests designing shirts aimed at supporting creativity and pushing the boundaries of screen-printing techniques. Contests range from worldwide causes, musicians, creative themes helping the community and arts. Inspire others by being part of a community and owning unique T-shirts. Support the worldwide art community by wearing your favorite artists’ work that are printed on high quality cotton using environmentally friendly inks and the most advanced printing methods. Design By Hümans is a community that everyone can be a part of today. Shop, buy, discover, vote and create the next big trend in apparel design.  For more information visit http://www.designbyhumans.com/.

About BLAZE PR

With more than 21 years of service, BLAZE is owned by parent company Davies and is an award-winning, strategic public relations and marketing communications firm with offices and affiliates in Los Angeles, New York, Washington D.C., and Santa Barbara.  BLAZE believes in initiating smart conversations that facilitate consumer dialogue with a return to our client’s bottom line. Recent awards include two 2010 PRSA PRISM Awards, the 2011 Communicator Award, and the recipient of two 2011 Hermes Awards. For more information, visit www.blazepr.com.

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