ALEXA FOR MEN: THE FIRST MEN’S LUXURY FASHION BROADSHEET FROM THE NEW YORK POST

FOR IMMEDIATE RELEASE

ALEXA FOR MEN: THE FIRST MEN’S LUXURY FASHION BROADSHEET FROM THE NEW YORK POSTFREE IN TODAY’S PAPER

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Featuring “Boardwalk Empire’s” Vincent Piazza; Michael Bastian’s Next-Generation Prep; Fashion Forward Athletic Gear; and New Designers to Watch

New York, NY (August 29, 2012) – The first edition of Alexa for Men, the high-end men’s fashion broadsheet free inside the New York Post, hit newsstands today.  Alexa for Men will also offer exclusive daily Editor’s Choice content on its website, http://www.nypost.com/alexa.

“Two years ago we launched Alexa to provide international fashion news and the latest designer goods to the sophisticated New York women who read the New York Post,” said Serena French, Editor, Alexa and Alexa for Men. “We’re thrilled to now offer the same experience for our discerning male readers with Alexa for Men, including fashion coverage from around the world, fall runway trends, celebrity style, luxury products and industry news.”

Among the highlights:

Cover model Vincent Piazza (Boardwalk Empire)

Italian-American actor and rising star Vincent Piazza, who portrays a young “Lucky” Luciano in the hit HBO series Boardwalk Empire, models dapper tweeds and double-breasted suits and talks exclusively to Alexa for Men about his fascination with gangsters, the impact the role has had on his personal style, the show’s authenticity, and his famous romance.

  • On the show’s impact on his personal style: “I learned how things fit. The care that these guys went through. Off-the-rack wasn’t prevalent like it is today. If you got a suit you were going to the tailor to get the neck and shoulders right. Now when I buy a suit or collared shirt I’m really, ‘Nah, this hangs a bit.’”

  • About his hesitance to be stereotyped as an Italian-American actor playing mobsters: “I say I don’t wanna be a stereotype as I eat pasta and sausage,” he says, but admits that the role “was too good to pass up” and shares the story of what got him a reading with Martin Scorsese and HBO: “I thought I’d like to do a monologue of a gangster talking to his son. I learned the stories and asked a buddy to film it. I put on a suit and to this make-believe kid off-screen, I went into this whole spiel. I gave it to my agent.”
  • On the sometimes intimate research he does to maintain the character and the show’s authenticity, including the agonizing treatment for gonorrhea his character Luciano underwent: “It was like the male giving birth.”
  • He demurs when asked about his much-scrutinized relationship with Ashlee Simpson, who he has been dating since 2011, but says: “We’re in a very happy place.”

In Threads, Alexa for Men’s fashion gossip column by Stephanie Smith:

  • Already an accomplished fashion designer and film director, sources say Tom Ford is setting his sights on the world of politics as he organizes a fundraiser for President Obama alongside Anna Wintour and Gwyneth Paltrow. He already has a history with First Lady Michelle Obama, who wore a Ford gown to Buckingham Palace last year.
  • The U.S. Men’s Olympic swimming team is putting their toes in the fashion waters. While Olympian Ryan Lochte contemplates designing a clothing line, his teammate Cullen Jones is looking to add a denim clothing line to his resume after experiencing years of difficulty finding well-fitted jeans for his 6’5” frame.
  • Dwyane Wade, the fashion-forward Miami Heat player, will take a break from shooting hoops to handpick apparel for GiltMan.com. A friend tells Alexa for Men that Wade wears “funky socks every day, because he feels socks reflect his mood” – perhaps a hint of what shoppers can expect September 4?

Michael Bastian: King of Next-Generation Prep

  • For designs for his upcoming fall collection, Michael Bastian tells Alexa for Men that he pictured his client as a “guy like me” who has “gotten to where he is a designer customer, but he’s not ready to get into this luxury world.”
  • He credits a lack of basic, quality pieces in the marketplace as the inspiration to strike out on his own as a designer: “We were always looking for a solid chino, a five-pocket cord and a raincoat,” says Bastian. “And we were dying for the perfect cashmere crew neck that was lightweight but still fluffy and had a good, sexy fit.”

Young Designers to Watch

The reinvention of Kenzo by Opening Ceremony duo Humberto Leon and Carol LimSIR New York, Tim Coppens, and Public School are highlighted as designers to watch in a season of impressive menswear debuts.

The Sports Page

A guide to fashionable athletic gear straddling the line between the stylish and the practical features a Tommy Hilfiger cable cricket sweater, Panerai’s Submersible 1950 3 Days Automatic Titanio Diving Watch, and a DSQUAREDsweat suit, and other irresistible gear for sports fans and fashion enthusiasts alike.

Advertisers in the inaugural issue of Alexa for Men include: Bloomingdales, Vince Camuto, London Jewelers, Links of London, HL Gross, Paul Stuart, Hugo Boss, Barneys, DKNY Men, Bergdorf Goodman, Tommy Hilfiger, H.L. Gross & Bro. Jewelers and Tiffany.

About the New York Post

The New York Post founded by Alexander Hamilton in 1801 is the oldest continuously published daily newspaper in the United States and is one of the top ten newspapers in the country ranked by circulation. The Post offers the best news, business coverage, opinion – plus Page Six and The Best Sports in Town. The New York Post is available in print, on the web at NYPOST.com and via iPad, Android and smartphone applications.  The New York Post is owned by News Corporation.