A really cool thing has slowly been happening over the past
From their press release:
“The color palette is pragmatic, with unexpected ruptures. In the women’s collection, notes of black, dark gray, navy blue, olive fatigue green and khaki are interspersed with flashes of rust, orange and gold. For men, black, deep blue and khaki are accented with peaks of light or electric blue, orange and crimson red. Allover prints add visual richness: there are geometric motifs for both men and women, and in the womenswear, abstractly naturalistic patterns. Fabrics have a firm hand or a degree of fluidity: crisp cotton, taffetas, and silk, along with patent or matte leather and metallic lamé are used in the women’s collection, while compact cotton in different weights dominates the menswear.”
PHOTOGRAPHER: JOSH OLINS
I’m definitely highlighting the fact that they will have a men’s line which last September’s Missoni for Targetcollection lacked. Another super cool about this launch is Sofia Coppola’s involvement in the filming of the H&M commercial. Seen below is a behind the scenes look at the filming of it. Coppola’s adorable, isn’t she?