MARNI AT H&M – LAUNCHING MARCH 8TH

A really cool thing has slowly been happening over the past

few years within the fashion industry. In previous eras, coveted labels like Versace, Missoni and Jason Wu would NEVER have been found inside the walls of Target or H&M. Times have changed though and designers have begun collaborating with the Targets and H&Ms of the world allowing their labels to be accessible to every day people like you and I. Another collection to recently jump on this bandwagon is Italian fashion label Marni. It launches March 8th, 2012 at 250 H&M stores worldwide.

From their press release:

“The color palette is pragmatic, with unexpected ruptures. In the women’s collection, notes of black, dark gray, navy blue, olive fatigue green and khaki are interspersed with flashes of rust, orange and gold. For men, black, deep blue and khaki are accented with peaks of light or electric blue, orange and crimson red. Allover prints add visual richness: there are geometric motifs for both men and women, and in the womenswear, abstractly naturalistic patterns. Fabrics have a firm hand or a degree of fluidity: crisp cotton, taffetas, and silk, along with patent or matte leather and metallic lamé are used in the women’s collection, while compact cotton in different weights dominates the menswear.”

PHOTOGRAPHER: JOSH OLINS

I’m definitely highlighting the fact that they will have a men’s line which last September’s Missoni for Targetcollection lacked. Another super cool about this launch is Sofia Coppola’s involvement in the filming of the H&M commercial. Seen below is a behind the scenes look at the filming of it. Coppola’s adorable, isn’t she?