Last night I wrapped up week three of #SmoothieWednesdays and I have to say, my son Oliver is really getting into it! I can’t think of a better way to get a two and a half year old to eat spinach, can you?

I love Lifetime. Found mostly in smaller boutique stores, this little apparel company isn’t so little anymore! Check out this lovely video, shot on location in Iceland:

The story takes place a thousand (or so) miles from home, in Iceland, land of the never-ending night sky. A couple searches for warmth and light on an endless journey through a city and it’s countryside.

Driving tirelessly through darkness in search of perfect daylight, only to watch it fade to orange and slip away again. We searched and discovered new ways to befriend this wonderful place, danced blind and drunk on the snowy streets of Reykjavik. We collaborated on the score with our friend and newest member of the collective Edo Van Breemen, who collected snippets of sound and lyrics from the landscape, transforming the entire journey into a recording studio. We worked together, played together, ate together, and (somehow) returned home together.

Location: Iceland
Directed/Produced by: Salazar
Styled by: Mila Franovic
Score by: Edo Van Breemen (Resorts) ft. Katie Swinwood

lifetimecollective.com

So, I’m not one for committing to New Year’s Resolutions that I know I’m not going to stick to. For example, I’m not going to begin a 2 week, smoothie-only diet because I know full well I won’t be able to do it. Do I have a defeatist attitude? No. I’m just plain realistic.

This attitude however has sparked an easy diet challenge that I’m going to follow for 10 weeks so that I can get used to smoothies for actual meals. The challenge? 10 weeks, every Wednesday night, blend my own smoothie and call that dinner.

Smoothie Wednesdays from Eric Burgess on Vimeo.

Want to join me? Let me know in your comments below. The first 3 people who agree to do this with me will get an ‘iDad’ shirt at the end of the 10 weeks.

When tweeting about it, use #SmoothieWednesdays. Let’s do dis!

Research shows that only 12% of those who make New Year’s Resolutions actually achieve their goals (Wikipedia). That’spretty crazy when you think about it, I mean, why even bother setting out to loose that weight or work out more when you likely won’t be still working towards those goals in February? Well men, I have another set of New Year’s Resolutions for you all to set and agree to for 2012. Call it a fashion resolution. Trust me guys- it’s a good list. Your wife or girlfriend will definitely be stoked.

1. Clean out the closet

Anything you haven’t worn in the past year, needs to be given away or thrown out. I keep telling myself this year after year but I never end up getting rid of the stuff. Why are you keeping it man, seriously?

2. Clean out the sock drawer

Socks and underwear that predate your present relationship need to be thrown out. Period. There’s nothing more tacky than a pair of socks with holes in the heal. If you’re reading this post, you have enough money to go out and buy some new socks. Go out and get some today, but don’t buy all white ones. See #6 for help with what to buy.

3. Wear more plain clothes

Wearing less logo or big branded clothing should be a must for 2012. Keep it simple. Loose the t-shirts and sweatshirts with the slogans and large logos on them. You’re not 16 years old, are you? Get yourself a plain navy blue or dark grey hoody and call it good.

4. Buy yourself a new pair of jeans

I see a lot of dads lurking around with jeans they probably were wearing 8-10 years ago. While they might still fit you, times have changed! The cut has gotten a lot more form fitting. Yes, they’ve gotten skinnier. You don’t need to run out and buy “skinny jeans,” but you should get yourself some jeans that don’t look like bell bottoms.

5. Wear a tie more often

This one might be hard for a lot of you, but listen carefully to what I’m asking here. I’m not talking about wearing a suit and tie everyday. No. You can however buy a nice new plain colored tie and wear it with that favorite shirt and sweater of yours. Just show off the top of the tie, let it poke out of the sweater’s neck. Nothing to fancy, but you’ll get a lot of compliments at work, on the street and from the wifey. For info on what types of ties to buy, check out the post I did here on dadcentric.com.

Merry Christmas and Happy New Year everyone. Just a quick post here to wish everyone the best in 2012! I’ve got a ton of content ideas for the coming year to keep you all engaged on Fashion Dad.